Legal

Privacy Policy

Effective Date: September 28, 2026

Cold River Electric respects your privacy and believes that personal information should be collected and used only when there is a legitimate reason to do so.

This Privacy Policy explains what information may be collected through ColdRiverElectric.com, how that information may be used, when it may be shared, and the choices available to individuals who interact with the website or contact Scott Underwood regarding electrical services.

For purposes of this Privacy Policy, “Cold River Electric,” “we,” “us,” and “our” refer to Scott Underwood, doing business as Cold River Electric.

This Privacy Policy applies to website visitors and individuals who contact Scott Underwood or Cold River Electric regarding potential or existing electrical services in Vermont, Massachusetts, or New Hampshire.

Information We May Collect

The information collected depends on how you interact with the website.

Information You Provide Directly

If you contact us through the website, email, telephone, text message, or another communication method, we may receive information such as:

  • your name
  • email address
  • telephone number
  • property or service address
  • city, state, and ZIP code
  • preferred method of contact
  • information about the electrical work or project you are considering
  • photographs, documents, or other information you voluntarily provide
  • scheduling information
  • information contained in correspondence between you and Scott Underwood
  • other information you choose to provide

Please do not submit Social Security numbers, banking passwords, account access credentials, or other highly sensitive information through the website contact form.

Information Related to Estimates and Electrical Projects

If an inquiry develops into an estimate or project, additional information may be maintained as reasonably necessary to conduct business, including:

  • estimates and proposals
  • contracts and work authorizations
  • service addresses
  • project notes
  • scheduling records
  • invoices and payment records
  • permit and inspection information
  • warranty information
  • photographs relating to the work
  • communications concerning the project
  • records required for accounting, insurance, licensing, regulatory, or legal purposes

Project records may be subject to additional requirements imposed by the state in which the electrical work is performed.

Website and Technical Information

When you visit ColdRiverElectric.com, certain technical information may be collected automatically by the website platform or related service providers.

This may include information such as:

  • Internet Protocol address
  • browser type
  • device type
  • operating system
  • pages visited
  • approximate geographic location derived from technical information
  • date and time of website visits
  • referring website or search engine
  • interactions with website pages
  • website performance and loading information

This information is generally used to operate, secure, maintain, and understand the performance of the website.

Cookies and Website Analytics

ColdRiverElectric.com may use cookies and similar technologies that help the website function, remember preferences, protect against misuse, and provide information about website traffic.

The website platform may collect anonymous or aggregated information concerning site visits and website performance.

Additional analytics or tracking technologies may be used if enabled in the future.

Where required or appropriate, visitors will be provided with a cookie or tracking preference tool that allows them to accept or decline nonessential tracking.

Cold River Electric does not use website visitor information for the sale of personal information or for unrelated behavioral advertising.

If advertising, analytics, or tracking practices materially change in the future, this Privacy Policy will be updated accordingly.

How We Use Information

Information may be used for legitimate business purposes including:

  • responding to your inquiry
  • determining whether a project is within Scott Underwood's service area or scope of work
  • contacting you regarding a requested estimate or electrical service
  • discussing your project
  • scheduling estimates and work
  • preparing estimates, proposals, and project documentation
  • performing requested electrical services
  • communicating regarding scheduling, permits, inspections, changes, invoices, or project completion
  • maintaining project and business records
  • responding to warranty or service questions
  • operating and improving the website
  • protecting the website and business from fraud, abuse, or security threats
  • complying with licensing, permitting, accounting, tax, insurance, regulatory, and legal obligations
  • establishing, exercising, or defending legal rights

Personal information will not be used for purposes that are materially unrelated to the reason it was collected without appropriate notice or consent where required.

Telephone Calls and Text Messages

Providing a telephone number through the website allows Scott Underwood or Cold River Electric to use that number to respond to the inquiry you initiated.

By voluntarily providing your telephone number and submitting an inquiry, you authorize Scott Underwood or Cold River Electric to contact you by telephone or text message regarding your inquiry, estimate, requested service, scheduling, or an existing electrical project.

Message and data rates imposed by your wireless carrier may apply.

Providing a telephone number does not constitute consent to receive unrelated promotional or mass marketing text messages.

Cold River Electric does not currently operate a promotional text-message marketing program.

If promotional text messaging is offered in the future, any consent required by applicable law will be obtained separately.

You may request that nonessential text communications stop at any time by replying STOP or by contacting us directly.

Necessary project communications may instead be continued through another method, such as telephone or email.

Email Communications

If you provide an email address, it may be used to respond to your inquiry and communicate regarding estimates, scheduling, projects, invoices, permits, inspections, warranties, or other requested services.

Cold River Electric does not sell email addresses.

Cold River Electric does not currently maintain a general promotional email marketing program.

If promotional email communications are offered in the future, recipients will be provided with any opt-out mechanism required by applicable law.

We Do Not Sell Personal Information

Cold River Electric does not sell, rent, trade, or license customer or website visitor personal information to third parties for their own marketing purposes.

Cold River Electric does not operate as a data broker.

Information submitted by a potential or existing customer is used primarily to communicate with that person and provide or evaluate requested electrical services.

When Information May Be Shared

Personal information may be disclosed only when reasonably necessary for legitimate business purposes, including to service providers assisting with the operation of the business.

Examples may include:

  • website hosting and website technology providers
  • email and communications providers
  • accounting or bookkeeping providers
  • payment processors
  • scheduling or customer-management providers
  • information technology or cybersecurity providers
  • insurers
  • attorneys or other professional advisers
  • permitting or inspection authorities
  • governmental or regulatory agencies where required

These providers receive information only as reasonably necessary to provide the applicable service or fulfill a legal or business purpose.

Cold River Electric does not provide customer information to unrelated businesses so that those businesses can market their products or services to customers.

Website Hosting and Service Providers

ColdRiverElectric.com is operated using third-party website infrastructure and technology.

Website providers may process technical information necessary to host the site, deliver website content, secure the site, process contact forms, and provide website traffic or performance information.

Those providers maintain their own privacy and security practices.

Use of a service provider to operate the website does not constitute the sale of customer information by Cold River Electric.

Payment Information

If electronic payment options are offered, payments may be processed by an independent payment processor.

Cold River Electric does not intend to collect or store full credit card numbers, card security codes, or online banking passwords through the website.

Payment processors may collect information necessary to complete transactions under their own privacy policies and security requirements.

Project Photographs and Customer Properties

Customers may voluntarily submit photographs of electrical panels, equipment, wiring, buildings, or other property when requesting information or an estimate.

Those photographs may be used to evaluate or discuss the requested work.

Cold River Electric will not intentionally publish a customer's private address, customer-submitted photographs, identifying project details, testimonial, or other identifying material on the website or in marketing materials without appropriate permission.

Project photographs taken in connection with completed work may be used for legitimate business records.

Permission will be obtained where appropriate before identifiable customer or property information is used publicly for promotional purposes.

Legal and Safety Disclosures

Information may be disclosed when reasonably believed necessary to:

  • comply with applicable law
  • respond to a subpoena, court order, warrant, or lawful governmental request
  • cooperate with licensing, permitting, inspection, regulatory, or law-enforcement authorities
  • investigate fraud or unlawful activity
  • protect the safety of a customer, Scott Underwood, or another person
  • protect property or business systems
  • establish, exercise, or defend a legal claim

Only information reasonably necessary for the applicable purpose will be disclosed.

Data Retention

Personal information is retained only for as long as reasonably necessary for the purposes for which it was collected or as required for legitimate business and legal purposes.

Retention periods may differ depending on the type of information.

For example, information relating only to an initial inquiry may not need to be retained for the same period as contracts, invoices, permits, warranty records, accounting records, or records concerning completed electrical work.

Records may be retained when reasonably necessary for:

  • customer service
  • project history
  • warranty obligations
  • tax and accounting requirements
  • insurance requirements
  • licensing or regulatory requirements
  • dispute resolution
  • legal obligations
  • establishment or defense of legal claims

Information that is no longer reasonably necessary will be deleted, destroyed, or otherwise disposed of appropriately when practical and legally permissible.

Information Security

Cold River Electric takes reasonable measures appropriate to the nature and amount of information maintained to protect personal information against unauthorized access, disclosure, misuse, alteration, or destruction.

These measures may include administrative, technical, and physical safeguards and reliance on reputable technology and service providers.

No website, email system, computer, mobile device, Internet transmission, or electronic storage system can be guaranteed to be completely secure.

Accordingly, Cold River Electric cannot guarantee absolute security.

If a security incident occurs involving information subject to state breach-notification laws, notifications will be provided as required by applicable law.

Your Privacy Choices

You may contact Cold River Electric to request that we:

  • confirm whether we maintain personal information about you
  • correct inaccurate contact information
  • update your contact preferences
  • stop nonessential communications
  • delete information that is no longer reasonably necessary, when deletion is legally and operationally appropriate

Some information may need to be retained despite a deletion request because of contracts, invoices, taxes, permits, insurance obligations, licensing requirements, warranties, safety records, litigation, or other legal or legitimate business obligations.

Requests may be subject to reasonable identity verification before information is disclosed, corrected, or deleted.

Vermont Residents

Cold River Electric is based in Vermont and respects privacy protections applicable to Vermont residents.

Vermont law contains requirements concerning the safeguarding of certain personal information and notification following qualifying security breaches.

Vermont has also enacted additional consumer privacy legislation scheduled to become effective in the future.

To the extent any Vermont privacy law applies to Cold River Electric, applicable consumer rights and business obligations will be honored.

Cold River Electric does not sell personal information and does not operate as a data broker.

Massachusetts Residents

Electrical inquiries and projects involving Massachusetts residents may result in the collection of contact and project information necessary to provide electrical services.

Massachusetts law requires businesses that own or license certain protected personal information concerning Massachusetts residents to maintain appropriate information-security safeguards.

Where those requirements apply, information will be handled in accordance with applicable Massachusetts law.

Nothing in this Privacy Policy reduces any privacy or data-security protection provided by Massachusetts law.

New Hampshire Residents

New Hampshire law provides certain privacy rights when its consumer data privacy statute applies to a business based upon the nature and volume of personal data processed.

Cold River Electric does not sell personal information and does not derive revenue from the sale of consumer personal information.

To the extent New Hampshire consumer privacy requirements apply now or in the future, Cold River Electric will comply with applicable obligations.

New Hampshire residents may contact Cold River Electric with questions or requests concerning personal information maintained about them.

Privacy Requests

Privacy-related requests may be submitted by email to:

Please include enough information for us to reasonably identify you and understand your request.

Additional verification may be requested before personal information is disclosed, corrected, or deleted.

Cold River Electric will respond within the time required by applicable law when a statutory response period applies.

Children and Minors

ColdRiverElectric.com is a business website intended for property owners, occupants, contractors, property managers, businesses, and others seeking professional electrical services.

The website is not directed to children.

Cold River Electric does not knowingly solicit personal information from children through this website.

If a parent or guardian believes that a child has submitted personal information, the parent or guardian may contact Cold River Electric so the information can be reviewed and, where appropriate, deleted.

External Links

The website may contain links to third-party websites, maps, manufacturers, suppliers, governmental resources, or social media services.

Cold River Electric does not control those third-party websites and is not responsible for their privacy practices.

Visitors should review the privacy policies of third-party services before providing information to them.

Business Changes

If the business is reorganized, transferred, sold, or succeeded by another business in the future, information reasonably associated with the business may be transferred as part of that transaction, subject to applicable law and appropriate privacy protections.

Do Not Track and Privacy Preference Signals

Cold River Electric does not currently sell personal information or use personal information for targeted behavioral advertising.

Because those activities are not currently conducted, browser-based opt-out signals generally do not require Cold River Electric to change those practices.

If website practices change in a manner that makes such signals legally applicable, appropriate mechanisms will be implemented.

Cookie and tracking preferences may also be managed through any consent tools made available on the website.

Changes to This Privacy Policy

This Privacy Policy may be updated from time to time to reflect changes in:

  • website functionality
  • technology providers
  • communications practices
  • business practices
  • privacy laws
  • services offered

The current version will be posted on this page with the date it was last updated.

Material changes will apply prospectively unless otherwise permitted by law.

Contact

Questions concerning this Privacy Policy or personal information may be directed to:

Cold River Electric
Scott Underwood
Wilmington, Vermont
Email:
Website: ColdRiverElectric.com

Last Updated: September 28, 2026